We provide marketing consulting and advisory services across tech industries, leveraging proven strategies and tactics from top companies.
Engagements range from supporting key initiatives for your head of marketing to serving as interim marketing leadership in partnership with your CEO. All engagements are tailored to meet your needs and deliver high impact results.
Marketing Audit
Do you know your marketing needs help, but don’t know where to start? Our marketing scorecard evaluates your entire funnel, highlighting your strengths, weaknesses and opportunities, and provides prioritized recommendations.
Messaging & Positioning
Are you having trouble cutting through the clutter? Messaging and positioning are the building blocks of marketing. We help you build a solid messaging foundation, improving your website, content and communications.
Growth Strategy
Are you wondering if there are other marketing channels or tactics you should be leveraging? Is your lead volume and/or quality below target? We work with you to identify growth opportunities and develop winning strategies.
Go-To-Market
Launching a new product is great, unless no one knows about it. We drive awareness via holistic planning and execution, including product and website messaging, PR and communications, thought leadership, social media and more.
Content & Thought Leadership
Are you trying to create an inbound marketing machine? Do you want to position yourself as an industry leader? We help you build roadmaps for thought leadership and content, and will help you develop and promote it too.
Competitive Analysis
Are you losing deals and don’t know why? Is the competition driving the conversation? We assess your competition, including your wins and losses, and deliver unbiased insight into what’s working (and not) and how you’re perceived by your target audience.