It’s a leadership problem. No one owning a cohesive strategy, no one focused on impact instead of activity, no one saying “no” to the umpteenth good idea so the one great idea can actually ship. We’ve run marketing at start-ups, scale-ups and global orgs that got it right, and we bring that same drive to yours, whether that means working alongside your team or stepping in as your fractional CMO.
AI in your story. AI in your team.
Every B2B tech company today needs a credible AI story, and every marketing team needs AI to run faster. We’ve done both. We’ve positioned companies like Camunda, Appian, and Decisions in the AI automation market, and we build AI agents directly into marketing workflows, so your team spends less time on busywork and more on driving pipeline.
Do you have messaging that people don’t understand? A funnel bleeding leads and nobody knows why? An AI strategy still stuck in “pilot”? Usually it’s not one thing, it’s several. We find the few that actually matter and tackle those first.
Yup, it’s about ruthless prioritization, an overused buzzword for sure, but a vital one.
Past 60 employees, marketing needs a real leader to develop strategy and turn spend into pipeline. We step in as your fractional CMO, typically for 6 months, get things in shape, then set up a clean transition to sustain the momentum.
Senior experience, full accountability, at a fraction of the cost.
“We asked to extend the engagement to have him serve as our external marketing leader,” said Ian Woolley, CRO at Ensighten. SKUR did the same, a short project grew into running their marketing function. At BetterCloud and Camunda, fractional CMO engagements meant to be shorter and part-time were extended by the clients into more hours and more months.
The pattern is clear, clients keep asking for more.
