Your pipeline can’t wait for a new CMO

We step in as your fractional CMO to run your marketing team and improve results, buying you time to find the right full-time hire.

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Real numbers from our clients, delivered fast

100%
Marketing-sourced pipeline target
Achieved in the first full quarter
Camunda
2.4x
Inbound opportunity creation
Growth quarter-over-quarter
BetterCloud
90 days
From concept to execution
Flagship customer conference
BetterCloud

Without a CMO, you’re the CMO

We’ve seen it before. You have a full-time job, but with no CMO, marketing lands on your desk. You launch new initiatives, but activity isn’t leading to impact. The marketing team sprints from one fire drill to the next instead of working to a plan. Efforts don’t connect, go-to-market gets harder to hold together, the pipeline slips, and the board wants change now.

Performance Assessment

Every internal marketing problem comes down to one of four things

Your internal team performance challenges are coming from at least one (usually several) of these categories:

  • People → The wrong roles, or the wrong people in the right roles.
  • Priorities → Either no one’s set them, or no one’s communicated them.
  • Plans → Missing, or nobody’s held to them.
  • Processes → Absent, or so heavy nothing moves.

The rest of your challenges live in the gaps, where marketing meets sales, product and the exec team, which is exactly why we rebuild that connective tissue too.

What actually happens once we’re in

We take marketing off your desk and are accountable for the results. It starts with an approved plan to hit your targets: what to keep, what to cut, and what to prioritize, so the team stops firefighting and starts moving with purpose. We rebuild the connective tissue between marketing, sales and product, so everyone rows in the same direction. Marketing is about driving pipeline, so we focus on what matters, real numbers you can take to the board.

You probably think you need someone full-time

Most CEOs do, at first. But the fix your marketing needs isn’t necessarily more hours in the seat, it’s the right priorities and someone fully accountable for hitting them. A fractional CMO gives you immediate senior ownership of the plan and results, at whatever pace your business requires, so that you can focus on finding a great full-time CMO. If the team needs more time, the retainer simply scales with the number of days per week.

The first 90 days

While the plan comes together, anything important in flight (a launch, an event, etc.) keeps moving seamlessly. We’re also getting to know the team and resetting expectations.

  • Week 1 → We run a Performance Assessment, digging into what’s been working and what hasn’t, docs, decks, numbers, and talking to the marketing team and key stakeholders directly.
  • Week 2 → We build the plan, what to keep, cut, and prioritize.
  • Week 3 → We present the plan for your feedback and approval.
  • Week 4 → We’re driving real changes, well beyond “getting oriented.”

By 90 days, there are results to point to, not just a plan in a deck.

Results that speak for themselves

Camunda logo

Delivered in 6 months

  • Refined messaging to position Camunda for the agentic AI opportunity.
  • Achieved 100% of marketing-sourced pipeline target, the first time in 2025.
  • Delivered the most prospect meetings of any quarter in the past 4 years.
  • Hosted the company’s largest-ever customer conferences and webinar.
  • Rebuilt trust and alignment across GTM teams.
BetterCloud logo

Delivered in 6 months

  • Rolled out unified messaging to position BetterCloud as the platform for the full SaaS lifecycle.
  • Increased inbound opportunity creation 2.4x quarter-over-quarter.
  • Launched the industry’s first platform ROI guarantee.
  • Led marketing for the acquisition and integration of Tricent.
  • Revived the flagship customer conference from concept to execution in 90 days.

Setting up your next CMO for success

When you’re ready to hire, you’ll know exactly what to look for. We help identify the skills your next CMO actually needs, join candidate interviews if useful, and leave behind clear documentation, processes, initiatives, risks, honest team assessments, so your new CMO doesn’t skip a beat.

Questions CEOs actually ask

It depends on your objectives and what the Performance Assessment finds. Most engagements run 2 to 4 days a week for a 6 month duration. We dedicate full days to you, so you’re never competing with another client for our attention.

We’ve found fractional gets the job done, senior ownership, real accountability, without the cost or lead time for a full-time hire. If your situation needs more, we’ll work with you to figure it out.

Consulting is project based, typically focused on one specific deliverable, such as messaging, product launch, or AI agents rollout. Fractional CMO work is different – we run your entire marketing function, own the results, and report to you like a CMO would.

Darr, with decades of B2B tech experience, leads every engagement. If the work calls for a specialist, such as a paid media strategist, designer, writer, we bring in the right person and tools, so you’re not paying for skills you don’t need.

Fractional CMO work is structured on a monthly retainer based on days per week, scoped to what your business needs. Consulting pricing is based on a defined project. Let’s talk and we’ll build a number around your situation, not a generic package.

Your pipeline isn’t waiting. Neither should you.

Let’s talk